A PURL (Personal URL) Of A Strategy
Time to get personal...Personalized URL's that is. Often referred to as PURL's, this takes direct mail advertising to the next level.
So what ARE Personal URLs and how can they help your business?
A personal URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign.
Typically, Personal URLs are used in conjunction with a direct mail campaign, or with email marketing.
By using Personal URLs in your next campaign, you'll be able to benefit from:
- Increased response rates
- The ability to Track Responses in real time, and receive email alerts to instantly follow up with interested prospects
Engage customers at a deeper level by collecting valuable information from your prospects, and using that information to make subsequent campaigns even more relevant.