If you’ve ever gone hunting, you know that chasing after a deer with your arms swinging, weapon drawn, and screaming out loud probably isn’t the best approach.
Ten times out of ten, the deer is running away in a hurry. Who can blame it?
Traditional outbound marketing is the marketing equivalent of this deer hunting method. It’s loud, noisy, and sure to scare away the target.
This pull strategy might have worked decades ago, but with all the noise online and consumers becoming more and more selective with what and how they consume content, inbound marketing has come to the rescue.
Releasing Content = Reeling In Consumers
At the risk of creating something catchy, coining our own term has helped keep us and other inbound-facing agencies on track.
Releasing Content = Reeling In Consumers has been an inbound anthem for some time. And for good reason.
Content didn’t become king overnight, and it doesn’t hold onto its throne by accident. Good, solid online content is produced with intentionality and an outward orientation.
In other words, an effective blog post titled “5 Tips for Increasing Conversions on Your Shopify Store” is written with the intent to provide the reader with specific value that they can recall in the future.
Every word in that blog post should be aimed at offering the reader some knowledge, fact, takeaway, or even opinion regarding five foolproof methods to increase conversions on their Shopify store.
While content is written for readers, it’s actually not. Functionally, inbound content is produced for the end goal (or end benefit) of getting a website conversion and moving the consumer down the buyer’s journey road we discussed in the first part of this series.
Ultimately, while writing content with an inbound focus cannot always promise a boost in conversions, it can provide a proven avenue to increase leads over time.
Because of the effectiveness of the inbound “pull strategy” in leading consumers closer to your conversion goals, inbound marketing is the way to go.
Next, we’ll outline the simplest and most effective ways to weave an inbound marketing process into your current workflow. Stay tuned!